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Apr 01
2009
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Confession: I have organized far too many things for imaginary people. Let me explain...
As leaders, many of us spend a good amount of time creating new projects, structures, campaigns, programs, and events for people. Many of these activities are considered avenues to increasing the health, morale, productivity, and longevity of an organization or business. There's no doubt that these kinds of creative development offer life to the organization or business.
Nevertheless, some companies and organizations still don't fulfill their mission (or in some cases, end up dying) even with sincere efforts towards these activities. Although there are several factors that lead to this kind of derailing of mission or organizational death, I would like to focus on just one of these contributing elements.
I used to work for a church that had ample budget and man-power to produce and pull-off many great events and programs. It wasn't uncommon in that setting to spend thousands of dollars on advertisement, staffing, and development to produce the "perfect" event or program. Through much trial and error, I learned that all the money in the world could not replace the value of connecting directly with the actual people we were trying to benefit.
